AI in Retail Pricing: Opportunities and Risks You Can’t Ignore

What You'll Learn:

• Unlocking Predictive Margin: How to move beyond reactive price matching to full predictive modeling to realize measurable, consistent margin uplift.
• Mitigating Model Risk: A deep dive into avoiding the most common pitfalls that undermine AI success, including data integrity issues, model drift, and 'black box' lack of trust.
• The Organizational Gap: Strategies for aligning commercial, merchandising, and IT teams to operationalize AI pricing output and avoid internal bottlenecks successfully.
• Building Defensive Agility: How to design a pricing system that is both agile and defensible against evolving market regulations and shifts in competitor behavior.

Speakers

Andreas Lorenz, 
Senior Vice President Retail at Competera

Seasoned executive with a remarkable track record in transforming retail business processes through innovative pricing strategies and cutting-edge technology solutions. During his time at Revionics and Nedap, Andreas worked closely with retailers to revolutionize their pricing and operational strategies, driving sustainable growth and efficiency. His expertise and customer-focused approach have made him a trusted advisor in the retail industry.

About Competera

Competera reveals WHY customers buy by uncovering full demand elasticity and analyzing every factor that drives purchasing behavior. Our AI forecasts the business impact of every price change and simulates all possible pricing scenarios, enabling retailers to achieve their business goals by setting optimal prices.