The ROI of AI in Pricing Function: Strategic Brief

The conversation around AI in retail is often clouded by grand promises and abstract ideas.

But our session focuses on the specific value drivers and measurable gains that make AI in pricing function a forward-thinking investment.

What You'll Learn:

• Key Value Drivers: Discover the top metrics and business outcomes that AI-driven pricing directly impacts, from increasing gross margin and optimizing inventory to boosting customer loyalty.
• Identifying the Strategic Window: Understand the market signals and internal conditions that tell you the time is right to leverage AI-driven pricing.
• The ROI Equation: Get a step-by-step framework for calculating potential ROI and outlining implementation costs.
• Tangible Gains: We'll present real-world examples and case studies that showcase how leading retailers are achieving significant, measurable results: from a 6% margin increase to a 50% reduction in repricing time.

Speaker

Andreas Lorenz, 
Senior Vice President Retail at Competera

Seasoned executive with a remarkable track record in transforming retail business processes through innovative pricing strategies and cutting-edge technology solutions. During his time at Revionics and Nedap, Andreas worked closely with retailers to revolutionize their pricing and operational strategies, driving sustainable growth and efficiency. His expertise and customer-focused approach have made him a trusted advisor in the retail industry.

About Competera

Competera reveals WHY customers buy by uncovering full demand elasticity and analyzing every factor that drives purchasing behavior. Our AI forecasts the business impact of every price change and simulates all possible pricing scenarios, enabling retailers to achieve their business goals by setting optimal prices.