Beyond One-Size-Fits-All:
Why Hyper-Local Pricing
is Your Competitive Edge

Join our panel to:

• Gain a deeper understanding of the factors influencing local demand.
• Learn how to tailor your pricing strategy to each location.
• Discover how hyper-local pricing can increase your basket value by 3.6%.
• Receive a complimentary copy of our whitepaper, "Think Globally, Price Locally."

Speakers

Andreas Lorenz,
Senior Vice President Retail at Competera.

Seasoned executive with a remarkable track record in transforming retail business processes through innovative pricing strategies and cutting-edge technology solutions. During his time at Revionics and Nedap, Andreas worked closely with retailers to revolutionize their pricing and operational strategies, driving sustainable growth and efficiency. His expertise and customer-focused approach have made him a trusted advisor in the retail industry.

Dr. Markus Husemann-Kopetzky,
Managing Director at Price Management Institute.

Dr. Markus Husemann-Kopetzky is a seasoned pricing expert, passionate researcher, and the founder of the Price Management Institute. Held consulting and management roles in various industries for 15+ years. As a guest researcher at the Freie Universität Berlin, Markus contributes to cutting-edge pricing research and has published his work in leading academic journals and multiple books on pricing.

About Competera

Competera enables retailers to increase customer trust by setting and maintaining optimal price positions in real-time, leveraging the power of AI. Our deep machine learning algorithms allow our enterprise clients to rebound an average of 6% of gross margin by continuously calculating and re-quantifying billions of possible price combinations.