Reduce pricing operations costs
by up to 30%

iconSeamless product
segmentation
iconDynamic assignment
across pricing campaigns
iconSave up to
of your time
Reduce pricing operations costs

Drive Predictable Retail Revenue Growth with
Customer-Centric AI Pricing

iconPredictable revenue
growth
iconEnhanced brand
perception
iconHigher CLTV
Predictable Retail Revenue Growth

Leverage data to guide strategy, pricing,
and promotions

Smart Matching
AI + rules + human touch.
High Accuracy
Up to 99%, always updated.
Full Control
Edit, Verify, and Assign Logic
Leverage data to guide strategy

Improve pricing accuracy by
up to 15%

AI-assisted data-driven
insights
Unlock customer behavior
insights
Region, Store, Category-
level analytics
Improve pricing accuracy

Boost margin by up to 5%
with insights

SLA or it’s free.
Guaranteed Delivery.
No Limits. Monitor
everything, everywhere.
Model-Ready Data,
Clean. Structured. Tailored.
Boost margin

Lift customer lifetime value
by up to 30%

Contextual AI/ML Pricing
across all channels
Customer-centric strategies
at store/cluster/market level
omni-sales under
management
Lift customer lifetime value
Trusted by 50+ retailers across the globe
  • Capterra rate
  • G2 rate
  • crozdesk rate
Findel Logo
Cultbeaut Logo
Lookfantastic Logo
Novus Logo
Starboard Logo
Flaconi Logo
Sephora Logo
Jumia Logo
Unioncoop Logo
Wilko Logo
Autodoc Logo
Range Logo
Lyreco Logo

Unlock the 'Why' behind your customers’ buying behavior with AI-driven demand intelligence for strategic pricing


Competera moves beyond traditional competitive or rule-based pricing. We empower enterprise retailers to uncover the true drivers of demand, revealing why customers make purchasing decisions to deliver predictable business outcomes through optimal price recommendations at scale.

Request a Personalized Demo
AI-assistant

Retail revenue growth
starts with pricing — fuel it with intelligence

  • brain
    True
    demand elasticity

    Uncover the real reasons behind customer purchases, not just price sensitivity.

  • chart-pie
    Predictive
    scenario planning

    Simulate any pricing strategy and forecast its precise business impact before execution.

  • squares
    Human-in-the-loop intelligence

    Combine AI precision with your
team's strategic oversight and
business rules.

  • speedometer
    Enterprise-grade scalability

    Built for rapid deployment and seamless integration across complex, multi-channel operations.

  • circuitry
    Unrivaled accuracy

    Achieve 95%+ accuracy in predicting business outcomes.

From data to decisions:

See platform in action

your step-by-step path to pricing excellence

01

Data Integration & Preprocessing

We begin by integrating and preprocessing your data, seamlessly pulling internal information from your ERP systems like stock, transactions, and costs. This data is then enriched with external market intelligence, ensuring our proprietary AI models are trained for your unique business context.

02

ML Model Preparation & Training

While your platform is already operational with algorithmic prices, we prepare and train your dedicated ML models. Our price architects test the model’s recommendations against historical data, ensuring data validity and sufficient variability for accurate price suggestions.

03

Holistic Demand Forecasting & AI Pricing Optimization

Beyond simple price elasticity, our Contextual AI analyzes over 20 diverse factors influencing customer purchasing behavior, revealing full demand elasticity and providing unparalleled insight into why your customers buy. This enables holistic demand forecasting across all price scenarios, optimizing recommendations with over 95% accuracy to achieve your specific revenue and margin goals.

04

Full Control & Strategic Alignment

As you start working with AI price optimization, you maintain full control, selecting desired business outcomes within pricing campaigns and transparently tracking progress towards these goals. We provide granular SKU-level visibility, detailing influencing factors and contribution to your overall business objective for complete transparency.

05

 Continuous Refinement & Performance Tracking

We continuously improve prediction quality and accuracy, maintaining over 95% forecasting accuracy throughout your journey with Competera. Our system constantly adjusts to any market changes, balancing prices with your assortment to achieve goals without compromising brand perception or customer trust.

Tailored for your retail reality

See all solutions

Discover how Competera serves diverse retail needs

Unlock Your Retail's Full Potential

Connect with our pricing experts to discover how Competera can drive predictable growth and lasting customer loyalty for your retail enterprise

Talk to an expert Price recommendation banner