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Unlock the 'Why' behind your customers’ buying behavior with AI-driven demand intelligence for strategic pricing


Competera moves beyond traditional competitive or rule-based pricing. We empower enterprise retailers to uncover the true drivers of demand, revealing why customers make purchasing decisions to deliver predictable business outcomes through optimal price recommendations at scale.

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AI-assistant

Retail revenue growth
starts with pricing — fuel it with intelligence

  • brain
    True
    demand elasticity

    Uncover the real reasons behind customer purchases, not just price sensitivity.

  • chart-pie
    Predictive
    scenario planning

    Simulate any pricing strategy and forecast its precise business impact before execution.

  • squares
    Human-in-the-loop intelligence

    Combine AI precision with your
team's strategic oversight and
business rules.

  • speedometer
    Enterprise-grade scalability

    Built for rapid deployment and seamless integration across complex, multi-channel operations.

  • circuitry
    Unrivaled accuracy

    Achieve 95%+ accuracy in predicting business outcomes.

From data to decisions:

See platform in action

your step-by-step path to pricing excellence

01

Data Integration & Preprocessing

We begin by integrating and preprocessing your data, seamlessly pulling internal information from your ERP systems like stock, transactions, and costs. This data is then enriched with external market intelligence, ensuring our proprietary AI models are trained for your unique business context.

02

ML Model Preparation & Training

While your platform is already operational with algorithmic prices, we prepare and train your dedicated ML models. Our price architects test the model’s recommendations against historical data, ensuring data validity and sufficient variability for accurate price suggestions.

03

Holistic Demand Forecasting & AI Pricing Optimization

Beyond simple price elasticity, our Contextual AI analyzes over 20 diverse factors influencing customer purchasing behavior, revealing full demand elasticity and providing unparalleled insight into why your customers buy. This enables holistic demand forecasting across all price scenarios, optimizing recommendations with over 95% accuracy to achieve your specific revenue and margin goals.

04

Full Control & Strategic Alignment

As you start working with AI price optimization, you maintain full control, selecting desired business outcomes within pricing campaigns and transparently tracking progress towards these goals. We provide granular SKU-level visibility, detailing influencing factors and contribution to your overall business objective for complete transparency.

05

 Continuous Refinement & Performance Tracking

We continuously improve prediction quality and accuracy, maintaining over 95% forecasting accuracy throughout your journey with Competera. Our system constantly adjusts to any market changes, balancing prices with your assortment to achieve goals without compromising brand perception or customer trust.

Tailored for your retail reality

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Discover how Competera serves diverse retail needs

Unlock Your Retail's Full Potential

Connect with our pricing experts to discover how Competera can drive predictable growth and lasting customer loyalty for your retail enterprise

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