Competera blog

Lena Boichuk is the Lead Data Scientist at Competera, driving the scientific foundation behind the company’s proprietary AI engine. She oversees AI and ML models accuracy, data quality, and forecasting performance while shaping methodologies for elasticity, product relationships, and demand modeling. Partnering across product, R&D, engineering, and customer teams, Lena ensures pricing models are transparent, reliable, and aligned with real-world retail dynamics. She actively researches emerging AI and retail pricing trends, translating them into practical model enhancements and new capabilities across Competera’s solutions.