Competera blog

Read expert articles on AI retail pricing optimization

Marina Dias

Marina Dias

ex-Pricing Solution Consultant

Marina Dias applies her deep pricing and consulting expertise to help retailers unlock the full value of Competera’s AI-driven pricing technologies. In her role as a Pricing Solution Consultant, she worked closely with enterprise teams to interpret data, refine pricing workflows, and implement strategies grounded in contextual AI, demand forecasting, and competitive intelligence. Marina’s insights reflect hands-on experience guiding retailers through pricing transformation, offering practical direction on how to improve accuracy, consistency, and commercial performance across complex product portfolios.

Pricing Over Product Life Cycle

Article

Pricing Over Product Life Cycle: Everything Retailers Must Know

Discover how pricing strategies evolve throughout a product’s life cycle for maximum profitability.

Pricing Methods Price management

Price Skimming

Article

Price Skimming: Revenue Booster Or Price Perception Killer?

Learn how price skimming helps businesses maximize early profits and attract different customer segments over time.

Pricing Methods

Article

Rebates Vs Discounts: What's the Difference and When to Use Each Tool

Explore rebate programs and discount offers to boost customer loyalty and sales.

Promotions Management

Article

Smart discounting: how to offer deals without undercutting your value

Understand discount pricing strategy, its benefits, and how it influences customer behavior and sales.

Pricing Methods Promotions Management

Article

How Pricing Ladders help in maximizing profits

Learn how pricing ladders help retailers maximize revenue and customer retention.

Pricing Methods Price Optimization

The Power of Economy Pricing

Article

The Power of Economy Pricing: A-Z Guide on Economic Pricing Model

Learn how economy pricing helps businesses stay competitive with low-cost pricing models.

Pricing Methods

The Power of Psychological Pricing

Article

The Power of Psychological Pricing

Explore how psychological pricing tactics influence customer perception and boost sales.

Pricing Methods Psychological Pricing

Article

Why Is Now the Best Time to Use AI Solutions for Markdowns?

Learn how AI markdown solution revolutionizes retail strategy.

Price Optimization Promotions Management

Article

Markdown pricing: How could retailers benefit?

Understand markdown pricing and how it helps retailers manage inventory and boost sales.

Pricing Methods Price Optimization

Article

Industry Pricing: Optimize KVIs

Learn how to optimize your Key Value Items (KVIs) through an effective industry-specific pricing strategy.

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