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Olena is the Head of Marketing at Competera, an AI-driven pricing and competitive intelligence platform built for enterprise retailers. Drawing on deep experience in B2B SaaS and retail technology, she leads influential research and industry discussions. Olena specializes in combining customer loyalty strategies, strategic pricing optimization, and competitive intelligence to ensure sustained retail profitability and long-term development. She provides retail leaders with practical, high-impact insights, helping them maximize profits, navigate market disruption, and accelerate significant growth in the rapidly evolving e-commerce environment.