Get Ready for the Future Of Pricing with our A-Z Guide

The book will help you to gain an upper hand in the dynamic retail environment
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Meet the Authors of The Future of Pricing

The book summarizes the years of practical and academic experience in pricing

  • Maciej Kraus

    Ph.D., former Head of sales strategy & revenue optimization practice at PwC, TEDx Speaker

  • Marina Dias

    Executive MBA and Senior Pricing Consultant at Competera. Marina worked at Metro Group, Farfetch, and Sonae

Why The Future of Pricing is worth reading?

Whenever you are an experienced pricing practitioner or want to recap on the fundamentals of pricing, the book will come in handy

  • Find out how the pricing world will change in the next decade

  • Get practical tips to get prepared for the fundamental retail transformations

  • Learn how AI technology can boost your current approach to pricing and bring it to the next level of competitiveness

An insider’s perspective, full of insights with modern tools and frameworks for any organization that wants to develop customer-centric pricing models. There are very few books that provide this level of detail in an accessible, easy to follow, step-by-step guide on how to put pricing at the center of customer acquisition and retention. Maciej has done it again!

Francisco Bram

Vice-President of Marketing at Albertsons Companies

The authors have written a practical and organized quick read for all retailers and brands on how to win the buy box and increase consumer trust through pricing. They lay out proven and systematic pricing methodologies for today and into the future. It’s a binge-worthy must-read for all retail leaders, merchants, and pricing professionals who are looking to use AI or technology to create, maintain, and win with pricing power.

Kirat Anand

Vice-President of Marketing at Albertsons Companies

A unique blend of theory and practice

Preview The Future of Pricing and click below to get the full book

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