Price remains the major factor considered by customers while making purchases. That’s why every retailer is eager to improve pricing policy so it can either satisfy the consumer re…
On October 19, Retail Systems Awards 2020 announced the winners of all twenty-one nominations in the 15th event edition. UK-based Retail Systems Awards celebrate excellence and inn…
When hearing of behavioral pricing, most people think it is extremely beneficial to the business and devastating for the shoppers. Yet, the more thorough look at the topic reveals …
What is category management? Category management is a strategic process used by retailers to organize procurement and segment products into different groups in order to increase bu…
/PRESS RELEASE/ Erik Rodenberg, a well-known retail technology consultant with decades of retail experience under the belt, has joined the advisory board of Competera. Currently th…
/PRESS RELEASE/ Maciej Kraus, an internationally renowned pricing expert, has joined Competera's advisory board. Currently a partner at venture fund Movens Capital and Stanford gue…
What is price leadership? Price leadership is a phenomenon that occurs when a particular seller can set a price which then serves as a benchmark for the other market players. In it…
We are extremely proud to announce that Competera's case study "Markdown optimization. Saving profit margin at Intertop" with renowned Eastern European omnichannel retailer Interto…
The following is the interview with Bob Phibbs, an internationally recognized business strategist, customer service expert, sales coach, marketing mentor, author of three books, an…
We are infinitely grateful to our clients for trusting us with one of the most important elements of their operations — pricing. We'll continue to do our best to offer you even bet…
According to Nielsen, the most anticipated changes in the FMCG retail industry in 2020 are a decrease in demand due to a drop in real incomes, an increase of the online channel, an…
What is profit margin? Profit margin is an accounting metric used to evaluate the profit gained by the business in regard to the revenue. To put it simply, profit margin marks the …
Competera continues the series about retail during the crisis. In this piece, we're publishing a video of our second webinar. Global turbulence forces more and more retailers to mo…
After the recent lockdown events, only the laziest one didn't claim that retail has changed. However, such information often ended up simply stating a bold fact or describing the c…
The pandemic has changed consumer behavior forever:
So you have a new product (or maybe even a service) which should be presented to your customers. Moreover, it has to be done with profit for your business. Any specialist who is in…
The following is the interview with Steve Dennis, a consultant, keynote speaker, and author focused on retail growth and innovation. Steve has been named a top global retail influe…
We are proud and extremely delighted to announce that Competera Pricing Platform has been shortlisted in two categories — Omnichannel Technology Vendor of the Year and Artificial I…