After the recent lockdown events, only the laziest one didn't claim that retail has changed. However, such information often ended up simply stating a bold fact or describing the c…
The pandemic has changed consumer behavior forever:
So you have a new product (or maybe even a service) which should be presented to your customers. Moreover, it has to be done with profit for your business. Any specialist who is in…
The following is the interview with Steve Dennis, a consultant, keynote speaker, and author focused on retail growth and innovation. Steve has been named a top global retail influe…
We are proud and extremely delighted to announce that Competera Pricing Platform has been shortlisted in two categories — Omnichannel Technology Vendor of the Year and Artificial I…
The following is the interview with Paco Underhill, CEO at Envirosell, a US-based behavioral research and consulting firm which has some of the top Fortune 50 companies across 47 c…
As retail is going through an extremely challenging time of uncertainty and unprecedented complexity, I would like to thank all the retailers that have been doing a fantastic, but …
What is competitive pricing strategy? The core principle of the competition-driven pricing is to determine the appropriate prices for the products considering the situation in the …
What is market-based pricing? Market-based pricing is an approach used by retailers to price products considering primarily competitor prices and other market data. Depending on th…
In the face of pandemic, retailers must protect employees and shoppers, diversify and secure distribution channels, allocate resources to sustain digital sales, and partner with de…
What is price perception? Price perception marks the way shoppers perceive the price level during either online or offline shopping experience. The fundamental category defining th…
What is demand-based pricing? Demand-based pricing is one of the most sustainable approaches to drive sales and increase margin and revenue in the long-term period. The basic idea …
⚡️UPD: Shoptalk 2020 rescheduled to September 14-17, 2020 Mandalay Bay, Las Vegas. Stay tuned, we'll keep you updated. Anna Belous, Competera’s CMO, has joined an all-women speaker…
Retail Software Buyer Guide 2020 by Crozdesk has recognized Competera’s AI-powered pricing software for enterprise brick&click retailers the best retail software in the market.
Competera Pricing Platform has been given two awards — Customers' Choice Software and Best Value Software.
What is pricing simulation? Pricing Simulation is an AI-driven process of testing various pricing scenarios to suggest the most sustainable and cost-effective way to achieve busine…
This Pricing Course was designed to help managers master one of the most effective business growth tools — pricing, discover its main challenges, and learn how to use it even more …
What is trade promotion optimization? Trade Promotion Optimization (TPO) marks integrated operations, tools, and processes aimed at increasing the effectiveness of a retailer's pro…