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Competition-Based Pricing
What is competitive pricing strategy? The core principle of the competition-driven pricing is to determine the appropriate prices for the products considering the situation in the …
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Market-based Pricing: Retailer’s Key to Survive the Crisis
What is market-based pricing? Market-based pricing is an approach used by retailers to price products considering primarily competitor prices and other market data. Depending on th…
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Covid-19 Reshapes Retail: What Should Business Do Right Now?
In the face of pandemic, retailers must protect employees and shoppers, diversify and secure distribution channels, allocate resources to sustain digital sales, and partner with de…
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Price Perception and Price Positioning: Give Customers What They Want
What is price perception? Price perception marks the way shoppers perceive the price level during either online or offline shopping experience. The fundamental category defining th…
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Demand-Based Pricing: A-Z Implementation Guide
What is demand-based pricing? Demand-based pricing is one of the most sustainable approaches to drive sales and increase margin and revenue in the long-term period. The basic idea …
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Competera CMO, Anna Belous, to speak at Shoptalk 2020 in Las Vegas
⚡️UPD: Shoptalk 2020 rescheduled to September 14-17, 2020 Mandalay Bay, Las Vegas. Stay tuned, we'll keep you updated. Anna Belous, Competera’s CMO, has joined an all-women speaker…
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Competera Named №1 Retail Software by Crozdesk
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Competera Wins Two Awards from SoftwareSuggest
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Pricing Simulations: Test Scenarios, Make Right Decisions
What is pricing simulation? Pricing Simulation is an AI-driven process of testing various pricing scenarios to suggest the most sustainable and cost-effective way to achieve busine…
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Competera Academy Launches Free Certificate Course About Pricing
This Pricing Course was designed to help managers master one of the most effective business growth tools — pricing, discover its main challenges, and learn how to use it even more …
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Trade Promotion Optimization: A Shortcut to Win in 2025
What is trade promotion optimization? Trade Promotion Optimization (TPO) marks integrated operations, tools, and processes aimed at increasing the effectiveness of a retailer's pro…
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Product Cannibalization in Retail: Make Risks Work for You
What is product cannibalization? Product cannibalization marks the business scenario under which products within the same portfolio compete with each other risking to result in a l…
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Competera Named High Performer Winter 2020 by G2 Crowd
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Price Waterfall: Fix Your Price To Gain More Revenue
What is price waterfall? Price waterfall is an analysis method used by the business to find the hidden costs and money leakages at every price level. Pricing waterfall helps compan…
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Price Sensitivity or How to Win Customers in Retail
What is price sensitivity? Pice sensitivity is used to evaluate the way particular price points impact consumer purchasing behavior. Subsequently, being aware of the price sensitiv…
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Brand Matters: Capitalize On Brand Perception in Retail
What is brand perception? Brand perception is the summation of the thoughts, feelings, and overall perception that consumers have about a company. The ideas customers obtain about …
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How Businesses Can Improve LTV [Use Case]
Many companies are still struggling to take into account customer lifetime value (LTV). However, it is an important step since by measuring LTV, you can learn more about the value …