Navigating the complexities of retail pricing requires more than setting the right numbers — it's about maintaining your clients' integrity and trust. This article will help you ex…
Have you ever dreamed of speaking directly to your customers, with no middlemen and just direct communication? If the answer is ‘yes,’ then Direct-to-Consumer (DTC) marketing is ex…
Mastering key performance indicators (KPIs) is essential if you want to stay ahead of your rivals and turn pricing into a strategic growth driver.
Lyreco Group, a leading distributor of workplace products and services in Europe and the third largest globally, has selected Competera as its preferred provider for competitive in…
Below is a summary of our interview with Melina Palmer. You can listen to the full interview using the embedded media player below or in your favorite podcast app (e.g., Apple Podc…
Below is a summary of our interview with Ayon Bhattacharyya. You can listen to the full interview using the embedded media player below or in your favorite podcast app (e.g., Apple…
Following a successful partnership that began in 2022, Flaconi, a leading online beauty retailer based in Germany, has further collaborated with Competera to expand its use of the …
Competera, a pioneer in AI-driven pricing solutions that empower retailers to set and maintain optimal prices their customers trust, has once again been named the Best Retail Insig…
The idea of sales cannibalization in retail is a double-edged sword, neither inherently positive nor negative. On the one hand, internal cannibalization can steal up to 30% of your…
Let’s say you have developed a comprehensive and innovative pricing strategy. But how to bring it to life? This is where the pricing objectives come into play. Strategy and objecti…
Did you know that 80% of new products fail within their first year? Launching a new product is a high-stakes game, but with the right retail strategy, you can significantly tilt th…
In 2024, retailers are navigating a landscape marked by economic turbulence, intensified price transparency, and global supply chain disruptions. Recent studies indicate that 70% o…
Below is a summary of our interview with Alex Galkin. You can listen to the full interview using the embedded media player below or in your favorite podcast app (e.g., Apple Podcas…