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Resources

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Pricing Heroes
ARTICLE

Pricing Heroes: Behavioral Economics

Sporting Goods

Sporting goods retailers reduced efforts by 50%. Can you do the same?

Apparel & footwear

Markdown Optimization Solution: Saving Profit Margin

ARTICLE

Pricing Heroes: Value-Based Pricing

Below is a summary of our interview with Ayon Bhattacharyya. You can listen to the full interview using the embedded media player below or in your favorite podcast app (e.g., Apple…

ARTICLE

Flaconi Expands Data with Competera AI

Following a successful partnership that began in 2022, Flaconi, a leading online beauty retailer based in Germany, has further collaborated with Competera to expand its use of the …

ARTICLE

Competera Wins Best Retail Insights 2024

Competera, a pioneer in AI-driven pricing solutions that empower retailers to set and maintain optimal prices their customers trust, has once again been named the Best Retail Insig…

ARTICLE

Strategies to Leverage and Control Internal Cannibalization

The idea of sales cannibalization in retail is a double-edged sword, neither inherently positive nor negative. On the one hand, internal cannibalization can steal up to 30% of your…

ARTICLE

Setting the Right Course: A Comprehensive Guide to Pricing Objectives

ARTICLE

Learn how a strong product strategy drives business growth and competitiveness

ARTICLE

Latest Trends in Retail Industry: Your 2024 Handbook

In 2024, retailers are navigating a landscape marked by economic turbulence, intensified price transparency, and global supply chain disruptions. Recent studies indicate that 70% o…

ARTICLE

Pricing Heroes: Future of Retail Pricing

Below is a summary of our interview with Alex Galkin. You can listen to the full interview using the embedded media player below or in your favorite podcast app (e.g., Apple Podcas…

ARTICLE

Intertop: Enhanced Pricing

Intertop, a premier Ukrainian retailer of footwear and apparel, has again chosen Competera as their retail pricing solution provider of choice, this time to enhance their competiti…

ARTICLE

Competera in 2024 Gartner Market Guide

Competera, a leader in AI-driven pricing optimization solutions, has been listed for three consecutive years as a "Representative Vendor" in Gartner Market Guide for Retail Unified…

ARTICLE

Competera & Findel: UK EdTech Pricing

white paper

A Champion’s Guide to Competitive Pricing

white paper

Practical Guide: Price Optimization in Retail

ARTICLE

Pricing Heroes: Pricing Maturity

Below is a summary of our interview with Dr. Tim J. Smith. You can listen to the full interview using the embedded media player below or in your favorite podcast app (e.g., Apple P…

ARTICLE

Pricing Over Product Life Cycle: Everything Retailers Must Know

Understanding the life cycle pricing definition as well as the four basic stages of the product life cycle is crucial in modern retail. From introduction and growth to maturity and…

ARTICLE

Price Skimming: Revenue Booster Or Price Perception Killer?

If you rarely hear the term 'price skimming' it does not mean this pricing concept is somewhat unpopular among vendors and retailers. Rather, the opposite. The skimming strategy is…

ARTICLE

Rebates Vs Discounts: What's the Difference and When to Use Each Tool

January 2024 was marked by a retail sales drop at the sharpest rate since the CV-19 pandemic. Obviously, many retailers tried to use discounts and rebates as a means of bringing cu…

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  • Best Analytics
    Best Analytics / BI Solutions

    E-commerce Germany award

  • Price Optimization Solutions
    Price Optimization Solutions

    Constellation

  • crozdesk-trusted-vendor
    Trusted Vendor 2025

    Crozdesk

  • Top 3 startups at the AI Summit
    Top 3 startups at the AI Summit

    London Tech Week

  • Now Tech: Pricing and Promotion
    Now Tech: Pricing and Promotion

    Forrester

  • crozdesk-happiest-users
    Happiest Users 2025

    Crozdesk

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