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Price Anchoring Strategy: How It Shapes Customer Perception
What is price anchoring? Price anchoring represents a practice of setting a price point which would then be referenced by customers while decision-making.
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Consumer electronics
4.5% uplift in gross profit after using Competera’s demand-based engine
Sporting Goods
Sporting goods retailers reduced efforts by 50%. Can you do the same?
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Pricing Heroes: Monetizing Sustainability
Below is an abridged transcript of our interview with Stephan Liozu. You can listen to the full interview using the embedded media player below or in your favorite podcast app (e.g…
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Tech Mahindra & Competera Partner for AI Pricing
WEST HOLLYWOOD, CA., USA, February 1, 2024 – Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering solutions, today announced a strat…
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Competera Secures $3M Seed for AI Pricing
AI startup with Ukrainian roots Competera, which has built an intelligent price optimization platform for retailers, closed a $3 million seed round to scale services supporting mul…
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Pricing Heroes: Perfect Pricing Model
Today’s guest on the Pricing Heroes podcast is Dr. Danilo Zatta. The Financial Times has described Dan as one of the “world’s leading pricing minds.” For more than 20 years, he has…
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Alex Vayner Joins Competera Council
Competera, a pioneer in AI-powered retail pricing solutions, announced today that it has appointed to its Advisory Council Alex Vayner, Managing Partner of data & AI consultanc…
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MAUDAU: E-Commerce & Competera Pricing
In a strategic move to redefine its position in the Ukrainian e-commerce landscape, MAUDAU, a forward-thinking digital retailer, has partnered with Competera, a leader in AI-powere…
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Innovate or Stagnate: A Winning Markdown and Promo Optimization Strategy
Your current pricing strategies may not be equipped to handle the ever-changing retail landscape.
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Pricing Heroes: Retail Transformation
Today’s guest on the Pricing Heroes podcast is Oliver Banks. Banks is a global retail influencer, host of “The Retail Transformation Show,” and author of the soon-to-be-published b…
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Competera & Sigma Software: Retail Advantage
We are proud to announce our partnership with Sigma Software Group, a global IT company that enables enterprises, startups, and ISVs to fully meet their technology needs within a s…
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Competera & NOVUS: Ukraine Pricing
NOVUS, a leading nationwide supermarket chain in Ukraine, has chosen Competera, a cutting-edge pricing and competitive intelligence solutions provider to strengthen its pricing int…
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Competera Chosen by Starboard Cruise
Starboard Cruise Services, a pioneering LVMH Company in the cruise retail industry, has chosen Competera, a leading pricing intelligence and automation solution provider, to drive …
white paper
Bottlenecks of Competitive Data Scraping and Delivery: How Retailers Are Losing Their Revenue
white paper
Pricing Scenarios to outperform competitors and negotiate suppliers
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Competera: Coresight's Top Pricing Provider
Competera, a pioneering retail technology company specializing in pricing and revenue optimization solutions, is pleased to announce its inclusion in Coresight Research's esteemed …
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Common Mistakes Retailers Make While Implementing a Pricing Solution
When retailers embark on the journey of refining their pricing strategies, the allure of external consultants or pricing tools can be strong. However, the adoption of a pricing pla…
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The Power of Economy Pricing: A-Z Guide on Economic Pricing Model
The global market landscape has always been dynamic, responding to diverse socioeconomic variables, industry trends, and customer behaviors. One pricing strategy born out of econom…
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