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Resources

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Glossary
Pricing Heroes
ARTICLE

How Pricing Ladders help in maximizing profits

Retail Pricing Ladders: 5 Pointers for Outstanding Performance Have you ever walked into a store and noticed different versions of the same product at varying price points? You mig…

Apparel & footwear

Markdown Optimization Solution: Saving Profit Margin

health & beauty

Increasing revenue and sales
across over 100 price zones

ARTICLE

Coresight Report: AI Pricing Insights

March 18, 2024 – NEW YORK – Ongoing economic volatility and inflation is amplifying the pressure on retailers to optimize pricing and maximize customer loyalty, an issue analyzed i…

ARTICLE

Price Anchoring Strategy: How It Shapes Customer Perception

What is price anchoring? Price anchoring represents a practice of setting a price point which would then be referenced by customers while decision-making.

ARTICLE

Pricing Heroes: Monetizing Sustainability

Below is an abridged transcript of our interview with Stephan Liozu. You can listen to the full interview using the embedded media player below or in your favorite podcast app (e.g…

ARTICLE

Tech Mahindra & Competera Partner for AI Pricing

WEST HOLLYWOOD, CA., USA, February 1, 2024 – Tech Mahindra, a leading provider of digital transformation, consulting, and business re-engineering solutions, today announced a strat…

ARTICLE

Competera Secures $3M Seed for AI Pricing

AI startup with Ukrainian roots Competera, which has built an intelligent price optimization platform for retailers, closed a $3 million seed round to scale services supporting mul…

ARTICLE

Pricing Heroes: Perfect Pricing Model

Today’s guest on the Pricing Heroes podcast is Dr. Danilo Zatta. The Financial Times has described Dan as one of the “world’s leading pricing minds.” For more than 20 years, he has…

ARTICLE

Alex Vayner Joins Competera Council

Competera, a pioneer in AI-powered retail pricing solutions, announced today that it has appointed to its Advisory Council Alex Vayner, Managing Partner of data & AI consultanc…

ARTICLE

MAUDAU: E-Commerce & Competera Pricing

In a strategic move to redefine its position in the Ukrainian e-commerce landscape, MAUDAU, a forward-thinking digital retailer, has partnered with Competera, a leader in AI-powere…

ARTICLE

Innovate or Stagnate: A Winning Markdown and Promo Optimization Strategy

Your current pricing strategies may not be equipped to handle the ever-changing retail landscape.

ARTICLE

Pricing Heroes: Retail Transformation

Today’s guest on the Pricing Heroes podcast is Oliver Banks. Banks is a global retail influencer, host of “The Retail Transformation Show,” and author of the soon-to-be-published b…

ARTICLE

Competera & Sigma Software: Retail Advantage

We are proud to announce our partnership with Sigma Software Group, a global IT company that enables enterprises, startups, and ISVs to fully meet their technology needs within a s…

white paper

How the quality of competitive data affects the key business indicators of a retailer

white paper

Repricing Scenarios to Increase the Turnover of an Online Store

ARTICLE

Competera & NOVUS: Ukraine Pricing

NOVUS, a leading nationwide supermarket chain in Ukraine, has chosen Competera, a cutting-edge pricing and competitive intelligence solutions provider to strengthen its pricing int…

ARTICLE

Competera Chosen by Starboard Cruise

Starboard Cruise Services, a pioneering LVMH Company in the cruise retail industry, has chosen Competera, a leading pricing intelligence and automation solution provider, to drive …

ARTICLE

Competera: Coresight's Top Pricing Provider

Competera, a pioneering retail technology company specializing in pricing and revenue optimization solutions, is pleased to announce its inclusion in Coresight Research's esteemed …

ARTICLE

Common Mistakes Retailers Make While Implementing a Pricing Solution

When retailers embark on the journey of refining their pricing strategies, the allure of external consultants or pricing tools can be strong. However, the adoption of a pricing pla…

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    Now Tech: Pricing and Promotion

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    Happiest Users 2025

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