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Competera-Intertop Case Study Wins Ukraine Innovation Awards 2020
We are extremely proud to announce that Competera's case study "Markdown optimization. Saving profit margin at Intertop" with renowned Eastern European omnichannel retailer Interto…
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Competera & Bob Phibbs: Hope Business
The following is the interview with Bob Phibbs, an internationally recognized business strategist, customer service expert, sales coach, marketing mentor, author of three books, an…
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Competera Wins Happiest Users Award from Crozdesk
We are infinitely grateful to our clients for trusting us with one of the most important elements of their operations — pricing. We'll continue to do our best to offer you even bet…
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Pricing Performance: How to Measure Your Business
According to Nielsen, the most anticipated changes in the FMCG retail industry in 2020 are a decrease in demand due to a drop in real incomes, an increase of the online channel, an…
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How to Increase Profit Margin or Make Pricing Your Margin’s Best Friend
What is profit margin? Profit margin is an accounting metric used to evaluate the profit gained by the business in regard to the revenue. To put it simply, profit margin marks the …
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Efficient Online Price [Video]
Competera continues the series about retail during the crisis. In this piece, we're publishing a video of our second webinar. Global turbulence forces more and more retailers to mo…
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How to Reflect Cost-Push Issues Taking into Account Price Thresholds
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COVID-19 Shopping Behavior: Online
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Introductory Pricing: How to Set the Price for a New Product
So you have a new product (or maybe even a service) which should be presented to your customers. Moreover, it has to be done with profit for your business. Any specialist who is in…
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Competera & Steve Dennis: Learn to Surf
The following is the interview with Steve Dennis, a consultant, keynote speaker, and author focused on retail growth and innovation. Steve has been named a top global retail influe…
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Competera is shortlisted at UK's Retail Systems Awards 2020
We are proud and extremely delighted to announce that Competera Pricing Platform has been shortlisted in two categories — Omnichannel Technology Vendor of the Year and Artificial I…
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Future Retail: Hybrid Shopping & Malls
The following is the interview with Paco Underhill, CEO at Envirosell, a US-based behavioral research and consulting firm which has some of the top Fortune 50 companies across 47 c…
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Acknowledging Retail Champions in the Times of Uncertainty
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Competition-Based Pricing
What is competitive pricing strategy? The core principle of the competition-driven pricing is to determine the appropriate prices for the products considering the situation in the …
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Market-based Pricing: Retailer’s Key to Survive the Crisis
What is market-based pricing? Market-based pricing is an approach used by retailers to price products considering primarily competitor prices and other market data. Depending on th…
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Covid-19 Reshapes Retail: What Should Business Do Right Now?
In the face of pandemic, retailers must protect employees and shoppers, diversify and secure distribution channels, allocate resources to sustain digital sales, and partner with de…
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Price Perception and Price Positioning: Give Customers What They Want
What is price perception? Price perception marks the way shoppers perceive the price level during either online or offline shopping experience. The fundamental category defining th…