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Competera Named №1 Retail Software by Crozdesk
Retail Software Buyer Guide 2020 by Crozdesk has recognized Competera’s AI-powered pricing software for enterprise brick&click retailers the best retail software in the market.
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Competera Wins Two Awards from SoftwareSuggest
Competera Pricing Platform has been given two awards — Customers' Choice Software and Best Value Software.
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Pricing Simulations: Test Scenarios, Make Right Decisions
What is pricing simulation? Pricing Simulation is an AI-driven process of testing various pricing scenarios to suggest the most sustainable and cost-effective way to achieve busine…
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Competera Academy Launches Free Certificate Course About Pricing
This Pricing Course was designed to help managers master one of the most effective business growth tools — pricing, discover its main challenges, and learn how to use it even more …
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Trade Promotion Optimization: A Shortcut to Win in 2025
What is trade promotion optimization? Trade Promotion Optimization (TPO) marks integrated operations, tools, and processes aimed at increasing the effectiveness of a retailer's pro…
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Product Cannibalization in Retail: Make Risks Work for You
What is product cannibalization? Product cannibalization marks the business scenario under which products within the same portfolio compete with each other risking to result in a l…
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Competera Named High Performer Winter 2020 by G2 Crowd
According to G2’s methodology, G2 scores products and vendors based on reviews gathered from its user community, as well as data aggregated from online sources and social networks.…
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Price Waterfall: Fix Your Price To Gain More Revenue
What is price waterfall? Price waterfall is an analysis method used by the business to find the hidden costs and money leakages at every price level. Pricing waterfall helps compan…
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Price Sensitivity or How to Win Customers in Retail
What is price sensitivity? Pice sensitivity is used to evaluate the way particular price points impact consumer purchasing behavior. Subsequently, being aware of the price sensitiv…
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Brand Matters: Capitalize On Brand Perception in Retail
What is brand perception? Brand perception is the summation of the thoughts, feelings, and overall perception that consumers have about a company. The ideas customers obtain about …
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How Businesses Can Improve LTV [Use Case]
Many companies are still struggling to take into account customer lifetime value (LTV). However, it is an important step since by measuring LTV, you can learn more about the value …
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Price Testing: Retailer’s Blueprint to Find the Best Price
The Market Track study reveals that nearly 80% of customers compare the prices using their smartphones even while they are at a brick-and-mortar store. What it means is that the pr…
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Future of Retail: Wired Smarter 2019
This year's edition of WIRED Smarter was dedicated to the main tech trends in retail, money, and security. The event featured a Retail Track programme and Retail Startup Lightning …
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For What It’s Worth: Value-Based Pricing in Retail
Shortly before their closure, Toys R Us slashed nearly all their prices by 10-30% in a desperate attempt to bring customers in, but the customers never came. Despite this store-wid…
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Dynamic Pricing Algorithms in Retail: The Power of Machine Learning
What is a dynamic pricing algorithm? A dynamic pricing algorithm is a code-driven technology that adjusts prices in real time based on dozens of both pricing and non-pricing factor…
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The New Kid on The Business Block
Whether you are Competera’s employee, partner, future or present client, or our competitor – hello!
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Retail Analytics: main trends in 2018
Retail analytics and big data basics A successful retailer today cannot do without up-to-date large data volumes. In fact, we need so much information, we even call it “big data.”
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Bundle Pricing Strategy: Retailers' Secret Weapon to Boost Sales
What Is Bundle Pricing? Bundle pricing is a strategy where retailers sell a bundle of products for a lower total price than if each product were sold separately. Classical bundle p…