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Pricing Heroes
ARTICLE

Pricing Over Product Life Cycle: Everything Retailers Must Know

Consumer electronics

4.5% uplift in gross profit after using Competera’s demand-based engine

health & beauty

Increasing revenue and sales
across over 100 price zones

ARTICLE

Price Skimming: Revenue Booster Or Price Perception Killer?

If you rarely hear the term 'price skimming' it does not mean this pricing concept is somewhat unpopular among vendors and retailers. Rather, the opposite. The skimming strategy is…

ARTICLE

Rebates Vs Discounts: What's the Difference and When to Use Each Tool

January 2024 was marked by a retail sales drop at the sharpest rate since the CV-19 pandemic. Obviously, many retailers tried to use discounts and rebates as a means of bringing cu…

ARTICLE

AI Price Optimization by Competera on Google Cloud

Competera, a pioneer in AI-powered price optimization solutions for retailers, today announced its Competera Pricing Platform is now available on Google Cloud Marketplace, providin…

ARTICLE

Pricing Heroes: Evolution of Pricing

Below is an abridged and summarized transcript of our interview with Karan Sood. You can listen to the full interview using the embedded media player below or in your favorite podc…

ARTICLE

Jee Vang Joins Competera Council

ARTICLE

Smart discounting: how to offer deals without undercutting your value

ARTICLE

How Pricing Ladders help in maximizing profits

Retail Pricing Ladders: 5 Pointers for Outstanding Performance Have you ever walked into a store and noticed different versions of the same product at varying price points? You mig…

ARTICLE

Coresight Report: AI Pricing Insights

March 18, 2024 – NEW YORK – Ongoing economic volatility and inflation is amplifying the pressure on retailers to optimize pricing and maximize customer loyalty, an issue analyzed i…

ARTICLE

Price Anchoring Strategy: How It Shapes Customer Perception

What is price anchoring? Price anchoring represents a practice of setting a price point which would then be referenced by customers while decision-making.

ARTICLE

Pricing Heroes: Monetizing Sustainability

Below is an abridged transcript of our interview with Stephan Liozu. You can listen to the full interview using the embedded media player below or in your favorite podcast app (e.g…

ARTICLE

Tech Mahindra & Competera Partner for AI Pricing

white paper

Bottlenecks of Competitive Data Scraping and Delivery: How Retailers Are Losing Their Revenue

white paper

Pricing Scenarios to outperform competitors and negotiate suppliers

ARTICLE

Competera Secures $3M Seed for AI Pricing

AI startup with Ukrainian roots Competera, which has built an intelligent price optimization platform for retailers, closed a $3 million seed round to scale services supporting mul…

ARTICLE

Pricing Heroes: Perfect Pricing Model

Today’s guest on the Pricing Heroes podcast is Dr. Danilo Zatta. The Financial Times has described Dan as one of the “world’s leading pricing minds.” For more than 20 years, he has…

ARTICLE

Alex Vayner Joins Competera Council

Competera, a pioneer in AI-powered retail pricing solutions, announced today that it has appointed to its Advisory Council Alex Vayner, Managing Partner of data & AI consultanc…

ARTICLE

MAUDAU: E-Commerce & Competera Pricing

In a strategic move to redefine its position in the Ukrainian e-commerce landscape, MAUDAU, a forward-thinking digital retailer, has partnered with Competera, a leader in AI-powere…

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  • Best Analytics
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  • Price Optimization Solutions
    Price Optimization Solutions

    Constellation

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    Trusted Vendor 2025

    Crozdesk

  • Top 3 startups at the AI Summit
    Top 3 startups at the AI Summit

    London Tech Week

  • Now Tech: Pricing and Promotion
    Now Tech: Pricing and Promotion

    Forrester

  • crozdesk-happiest-users
    Happiest Users 2025

    Crozdesk

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