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Rethinking Pricing:
Turning a Core Business Process Into Your Strongest Competitive Edge

Watch the recording from ShopTalk Barcelona 2025 to learn how leading retailers are achieving 6% gross profit uplift and 3.6% higher basket value without losing sales volume. In this exclusive Shoptalk session, Competera CEO Alex Halkin reveals how to move from reactive, rule-based pricing to AI-driven, customer-centric strategies that predict market changes.

What you’ll learn

Why Traditional Pricing Leaves Money on the Table

Understand the limitations of product-centric, elasticity-only pricing and how it overlooks the most important factor — your customer. See why most retailers unintentionally forfeit millions in potential profit each year.

How Contextual AI Drives Better Pricing Decisions

Learn how AI-driven solutions like Competera use multiple internal and external demand drivers — from competitor moves and shopper behavior patterns to environmental factors — to help retailers make precise, scalable pricing decisions.

Real-World Use Cases: Profit & Perception Gains

Learn from a real-world case study of one of Competera’s clients, demonstrating a 6% gross profit uplift and a 3.6% increase in average basket value through AI-adjusted pricing — all while strengthening customer price perception.