Lyreco_Logotype_RGB_positive 1 1
Leading Office Supplies Retailer Enhances Pricing Intelligence Across 24 Countries
with Competera's Competitive Data

This case study explores how Lyreco, a leading distributor of office supplies in Europe,
transformed its competitive price monitoring using Competera's Competitive Data solution,
delivering more than 2.3 million data points monthly with 95%+ product matching accuracy.

Executive Summary

Lyreco Group, a leading distributor of office supplies in Europe and the third largest globally, needed a more reliable competitive data provider to improve the quality of their market insights. After discovering Competera's capabilities, following their acquisition of Staples Solutions in Central and Nordic Europe, Lyreco initiated a pilot in Germany to test the solution's effectiveness. The pilot demonstrated superior data quality with 95%+ product matching accuracy, leading Lyreco to select Competera as their preferred market intelligence provider. Starting with key European markets, Lyreco implemented and later scaled the competitive data solution to cover more than 180K products across 150+ competitors in 24 countries.

Challenges

Lyreco was looking to replace their competitive data provider due to:
  • Market insights required constant manual validation, draining team resources and slowing down pricing decisions.
  • The previous solution couldn't effectively scale across multiple markets, hindering Lyreco's plans to elevate its market insights across its operations.
  • Poor data quality led to unreliable business decisions, affecting the company's ability to price competitively.

Solution

Competera's Competitive Data solution delivers:

  • Two-step data collection and validation process with 95%+ matching accuracy and 99% data quality guaranteed.

  • Comprehensive monitoring of 180K SKUs of 150 competitors across 24 countries.

  • Automated data delivery to client's systems 1-2 times weekly.

  • Custom scraping logic adapted to regional requirements.

CONTINUED PARTNERSHIP

Following successful implementations across multiple markets, Lyreco continues to expand Competera's Competitive Data solution to additional regions, enabling data-driven decisions through accurate competitive insights..

Download the full case study
for more detailed insights.

Download pdf

Decreased time for manual assortment analysis

Decreased time for manual assortment analysis

Grocery
Logo

Pilot Results: How the
Supermarket Chain Increased Profits by 7%

Read more

Consumer goods

Luxury cruise ship company increases daily profit per passenger by 34%

Download pdf

CONSUMER GOODS

How Pricing Optimization Led to a 40% Sales Boost for Top Department Stores

Read more

Want to give feedback or ask a question? Email us at info@competera.ai