Pricing for Expansion, Localization & Bankruptcy: Lessons from Three Retail Models with Seth Nieman
In this episode of Pricing Heroes, we sit down with Seth Nieman, former Vice President of Pricing Strategy & Transformation at Rite Aid and pricing leader at Lidl US and Wakefern Food Corp. Seth shares how he implemented pricing strategies at scale in discounters, supermarkets, and pharmacies, and how pricing can act as the conscience of the business—balancing short-term trade-offs and long-term customer trust—even under extreme pressures like market entry or post-bankruptcy recovery.
