Tariff-Proof Pricing: Building Resilient Strategies for Uncertain Times with Per Sjöfors
In this episode of Pricing Heroes, we sit down with Per Sjöfors, author of "The Price Whisperer." Per discusses how companies can maintain margins during tariff-driven cost surges by implementing resilient pricing strategies. He also talks about avoiding customer backlash from surcharges and using behavioral economics principles to gauge true willingness-to-pay.
