Competera blog
Read expert articles on AI retail pricing optimization

Alex Galkin
CEO & Founder
Alex Galkin is the CEO and Founder of Competera, a leading provider of AI-driven, customer-centric pricing solutions for global retailers. With deep expertise in product development, analytics, and retail pricing strategy, Alex has spent nearly a decade building scalable pricing technology that increases margin, strengthens price perception, and drives operational excellence through proprietary contextual AI, built-in competitive intelligence, and advanced forecasting capabilities. Competera helps large-scale retailers understand demand-driving factors, incorporate them into every pricing decision, and create cohesive omnichannel retail experiences.

Road Map on Personalized Dynamic Pricing in E-commerce
Let’s face it: Despite its effectiveness (the research shows an 11 percent revenue increase), dynamic pricing is a reactive pricing strategy. Yes, it allows for changing prices according to market changes, though it has nothing to do with personalisation of user experience and sales forecasting. In the nearest future it’s going to be changed.

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