Competition-Based Pricing
What is competitive pricing strategy? The core principle of the competition-driven pricing is to det...
All
Market-based Pricing: Retailer’s Key to Survive the Crisis
What is market-based pricing? Market-based pricing is an approach used by retailers to price product...
Covid-19 Reshapes Retail: What Should Business Do Right Now?
In the face of pandemic, retailers must protect employees and shoppers, diversify and secure distrib...
Price Perception and Price Positioning: Give Customers What They Want
What is price perception? Price perception marks the way shoppers perceive the price level during ei...
Demand-Based Pricing: A-Z Implementation Guide
What is demand-based pricing? Demand-based pricing is one of the most sustainable approaches to driv...
Competera CMO, Anna Belous, to speak at Shoptalk 2020 in Las Vegas
⚡️UPD: Shoptalk 2020 rescheduled to September 14-17, 2020 Mandalay Bay, Las Vegas. Stay tuned, we'll...
Competera Named №1 Retail Software by Crozdesk
Retail Software Buyer Guide 2020 by Crozdesk has recognized Competera’s AI-powered pricing software ...
Competera Wins Two Awards from SoftwareSuggest
Competera Pricing Platform has been given two awards — Customers' Choice Software and Best Value Sof...
Pricing Simulations: Test Scenarios, Make Right Decisions
What is pricing simulation? Pricing Simulation is an AI-driven process of testing various pricing sc...
Competera Academy Launches Free Certificate Course About Pricing
This Pricing Course was designed to help managers master one of the most effective business growth t...
Trade Promotion Optimization: A Shortcut to Win in 2025
What is trade promotion optimization? Trade Promotion Optimization (TPO) marks integrated operations...
Product Cannibalization in Retail: Make Risks Work for You
What is product cannibalization? Product cannibalization marks the business scenario under which pro...
