Competera Named High Performer Winter 2020 by G2 Crowd
According to G2’s methodology, G2 scores products and vendors based on reviews gathered from its use...
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Price Waterfall: Fix Your Price To Gain More Revenue
What is price waterfall? Price waterfall is an analysis method used by the business to find the hidd...
Price Sensitivity or How to Win Customers in Retail
What is price sensitivity? Pice sensitivity is used to evaluate the way particular price points impa...
Brand Matters: Capitalize On Brand Perception in Retail
What is brand perception? Brand perception is the summation of the thoughts, feelings, and overall p...
How Businesses Can Improve LTV [Use Case]
Many companies are still struggling to take into account customer lifetime value (LTV). However, it ...
Price Testing: Retailer’s Blueprint to Find the Best Price
The Market Track study reveals that nearly 80% of customers compare the prices using their smartphon...
Future of Retail: Wired Smarter 2019
This year's edition of WIRED Smarter was dedicated to the main tech trends in retail, money, and sec...
For What It’s Worth: Value-Based Pricing in Retail
Shortly before their closure, Toys R Us slashed nearly all their prices by 10-30% in a desperate att...
Dynamic Pricing Algorithms in Retail: The Power of Machine Learning
What is a dynamic pricing algorithm? A dynamic pricing algorithm is a code-driven technology that ad...
The New Kid on The Business Block
Whether you are Competera’s employee, partner, future or present client, or our competitor – hello!
Retail Analytics: main trends in 2018
Retail analytics and big data basics A successful retailer today cannot do without up-to-date large ...
Bundle Pricing Strategy: Retailers' Secret Weapon to Boost Sales
What Is Bundle Pricing? Bundle pricing is a strategy where retailers sell a bundle of products for a...
