Competera blog
Read expert articles on AI retail pricing optimization
Article
by Alex Galkin
Road Map on Personalized Dynamic Pricing in E-commerce
Let’s face it: Despite its effectiveness (the research shows an 11 percent revenue increase), dynamic pricing is a reactive pricing strategy. Yes, it allows for changing prices according to market changes, though it has nothing to do with personalisation of user experience and sales forecasting. In the nearest future it’s going to be changed.

Article
by Vladimir Kuchkanov
Big Data: The Gamechanger Retailers Can't Ignore
In 2010, a doting father was surprised to find advertisements for bottles, cribs, and other baby supplies being sent to his teen daughter by the US retailer Target. Offended, he contacted Target to demand an end to it, as well as an apology.

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