How Businesses Can Improve LTV [Use Case]
Many companies are still struggling to take into account customer lifetime value (LTV). However, it ...
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Price Testing: Retailer’s Blueprint to Find the Best Price
The Market Track study reveals that nearly 80% of customers compare the prices using their smartphon...
Future of Retail: Wired Smarter 2019
This year's edition of WIRED Smarter was dedicated to the main tech trends in retail, money, and sec...
For What It’s Worth: Value-Based Pricing in Retail
Shortly before their closure, Toys R Us slashed nearly all their prices by 10-30% in a desperate att...
Dynamic Pricing Algorithms in Retail: The Power of Machine Learning
What is a dynamic pricing algorithm? A dynamic pricing algorithm is a code-driven technology that ad...
The New Kid on The Business Block
Whether you are Competera’s employee, partner, future or present client, or our competitor – hello!
Retail Analytics: main trends in 2018
Retail analytics and big data basics A successful retailer today cannot do without up-to-date large ...
Bundle Pricing Strategy: Retailers' Secret Weapon to Boost Sales
What Is Bundle Pricing? Bundle pricing is a strategy where retailers sell a bundle of products for a...
Price Points to Maximize Revenue: 7 Well-Tried Ways to Use
What is a price point? Price points mark the correlation between the demand and supply curves.
How to calculate Price Index. Formula to Know Competitors’ Impact On Your Sales In 15 Minutes
There’s a simple workflow for consumer price index formula you can follow to single out your real co...
Why Promotional Pricing Strategy is not Your Key to Success
Promotional pricing definition Promotional pricing is a pricing strategy in which a product or servi...
8 Marketing Strategies to Increase Sales and Profitability
If you're asking "how to increase my sales?", than this article is for you. Using the eight ways to ...
