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Competera continues the series about retail during the crisis. In this piece, we're publishing a vid...

After the recent lockdown events, only the laziest one didn't claim that retail has changed. However...

The pandemic has changed consumer behavior forever:

So you have a new product (or maybe even a service) which should be presented to your customers. Mor...

The following is the interview with Steve Dennis, a consultant, keynote speaker, and author focused ...

We are proud and extremely delighted to announce that Competera Pricing Platform has been shortliste...

The following is the interview with Paco Underhill, CEO at Envirosell, a US-based behavioral researc...

As retail is going through an extremely challenging time of uncertainty and unprecedented complexity...

What is competitive pricing strategy? The core principle of the competition-driven pricing is to det...

What is market-based pricing? Market-based pricing is an approach used by retailers to price product...

In the face of pandemic, retailers must protect employees and shoppers, diversify and secure distrib...

What is price perception? Price perception marks the way shoppers perceive the price level during ei...