Pricing Heroes: Behavioral Economics
Below is a summary of our interview with Melina Palmer. You can listen to the full interview using t...
Psychological Pricing
Price Anchoring Strategy: How It Shapes Customer Perception
What is price anchoring? Price anchoring represents a practice of setting a price point which would ...
The Power of Psychological Pricing
Psychological pricing stands as a cornerstone in retail strategy, profoundly influencing how custome...
Rounding Rules: Pricing Tips and Tricks to Make Customers Purchase Your Goods
Some common behavioural patterns stand behind customers' decision to grab an item from the shelf and...
How to Win Customers with Behavioral Pricing: a Guide for Retailers
When hearing of behavioral pricing, most people think it is extremely beneficial to the business and...
Price Perception and Price Positioning: Give Customers What They Want
What is price perception? Price perception marks the way shoppers perceive the price level during ei...
Price Sensitivity or How to Win Customers in Retail
What is price sensitivity? Pice sensitivity is used to evaluate the way particular price points impa...
