Pricing Heroes: Decoding Pricing
Below is a summary of our interview with Maciej Kraus and Alex Galkin. You can listen to the full in...
Pricing Methods
Pricing Heroes: Behavioral Economics
Below is a summary of our interview with Melina Palmer. You can listen to the full interview using t...
Pricing Heroes: Value-Based Pricing
Below is a summary of our interview with Ayon Bhattacharyya. You can listen to the full interview us...
Pricing Over Product Life Cycle: Everything Retailers Must Know
Understanding the life cycle pricing definition as well as the four basic stages of the product life...
Price Skimming: Revenue Booster Or Price Perception Killer?
If you rarely hear the term 'price skimming' it does not mean this pricing concept is somewhat unpop...
Smart discounting: how to offer deals without undercutting your value
Discounting Tactics That Don’t Put Your Pricing Strategy At Risk Clients always want to obtain the m...
How Pricing Ladders help in maximizing profits
Retail Pricing Ladders: 5 Pointers for Outstanding Performance Have you ever walked into a store and...
Price Anchoring Strategy: How It Shapes Customer Perception
What is price anchoring? Price anchoring represents a practice of setting a price point which would ...
Pricing Heroes: Monetizing Sustainability
Below is an abridged transcript of our interview with Stephan Liozu. You can listen to the full inte...
Pricing Heroes: Perfect Pricing Model
Today’s guest on the Pricing Heroes podcast is Dr. Danilo Zatta. The Financial Times has described D...
The Power of Economy Pricing: A-Z Guide on Economic Pricing Model
The global market landscape has always been dynamic, responding to diverse socioeconomic variables, ...
The Power of Psychological Pricing
Psychological pricing stands as a cornerstone in retail strategy, profoundly influencing how custome...
