Pricing Methods (2)

What is markdown pricing? Markdown pricing is a technique used by retailers to cut the price of a pr...

Retailers have faced various challenges in the last few years, including changing consumer behavior,...

Some common behavioural patterns stand behind customers' decision to grab an item from the shelf and...

Maciej Kraus, Partner at Movens Growth Equity, Pricing Guru, Ph.D., and Guest Lecturer at Stanford, ...

Wes Woolbright is Director Pricing at Sam’s Club. He has spent over thirty-five years in the industr...

Let's look at the most important results and insights from this year's campaign. When speaking of th...

What is price skimming? Price skimming is a pricing strategy based on setting the highest price for ...

When hearing of behavioral pricing, most people think it is extremely beneficial to the business and...

What is price leadership? Price leadership is a phenomenon that occurs when a particular seller can ...

So you have a new product (or maybe even a service) which should be presented to your customers. Mor...