Price Waterfall: Fix Your Price To Gain More Revenue
What is price waterfall? Price waterfall is an analysis method used by the business to find the hidd...
Vladimir Kuchkanov
Product Manager at Competera
How Businesses Can Improve LTV [Use Case]
Many companies are still struggling to take into account customer lifetime value (LTV). However, it ...
Price Testing: Retailer’s Blueprint to Find the Best Price
The Market Track study reveals that nearly 80% of customers compare the prices using their smartphon...
For What It’s Worth: Value-Based Pricing in Retail
Shortly before their closure, Toys R Us slashed nearly all their prices by 10-30% in a desperate att...
Dynamic Pricing Algorithms in Retail: The Power of Machine Learning
What is a dynamic pricing algorithm? A dynamic pricing algorithm is a code-driven technology that ad...
Why Promotional Pricing Strategy is not Your Key to Success
Promotional pricing definition Promotional pricing is a pricing strategy in which a product or servi...
Big Data: The Gamechanger Retailers Can't Ignore
Shortly thereafter, he called customer service again. «It turns out there’s been some activities in ...
Conducting Сompetitive Pricing Analysis for Competitive Pricing Strategy
What is Competitive Pricing and Price Comparison Analysis? Competitive pricing analysis is an evalua...
Machine Learning for Retail Price Optimization: The Price is Right
On the popular game show The Price is Right, players must attempt to guess the price of products in ...
Whitepaper: Smart KVI Pricing
KVI pricing: what is it? Let's start with the KVI defition. Key Value Item (KVI) is an item in produ...
Pricing Engine: Your Key to Optimal Value Offering
Introduction IBM’s latest study found that more than 70% of retail and consumer products executives ...
