How to Win Customers with Behavioral Pricing: a Guide for Retailers
When hearing of behavioral pricing, most people think it is extremely beneficial to the business and...
Vladimir Kuchkanov
Product Manager at Competera
Category Management vs New Normal in Retail: 5 Tips for Every CatMan
What is category management? Category management is a strategic process used by retailers to organiz...
Price Leadership or Price Followership: Choosing the Right Approach
What is price leadership? Price leadership is a phenomenon that occurs when a particular seller can ...
Pricing Performance: How to Measure Your Business
According to Nielsen, the most anticipated changes in the FMCG retail industry in 2020 are a decreas...
How to Increase Profit Margin or Make Pricing Your Margin’s Best Friend
What is profit margin? Profit margin is an accounting metric used to evaluate the profit gained by t...
Introductory Pricing: How to Set the Price for a New Product
So you have a new product (or maybe even a service) which should be presented to your customers. Mor...
Market-based Pricing: Retailer’s Key to Survive the Crisis
What is market-based pricing? Market-based pricing is an approach used by retailers to price product...
Covid-19 Reshapes Retail: What Should Business Do Right Now?
In the face of pandemic, retailers must protect employees and shoppers, diversify and secure distrib...
Price Perception and Price Positioning: Give Customers What They Want
What is price perception? Price perception marks the way shoppers perceive the price level during ei...
Demand-Based Pricing: A-Z Implementation Guide
What is demand-based pricing? Demand-based pricing is one of the most sustainable approaches to driv...
Trade Promotion Optimization: A Shortcut to Win in 2025
What is trade promotion optimization? Trade Promotion Optimization (TPO) marks integrated operations...
Product Cannibalization in Retail: Make Risks Work for You
What is product cannibalization? Product cannibalization marks the business scenario under which pro...
