Price management (4)

What is category management? Category management is a strategic process used by retailers to organiz...

The following is the interview with Bob Phibbs, an internationally recognized business strategist, c...

Competera continues the series about retail during the crisis. In this piece, we're publishing a vid...

After the recent lockdown events, only the laziest one didn't claim that retail has changed. However...

In the face of pandemic, retailers must protect employees and shoppers, diversify and secure distrib...

What is price perception? Price perception marks the way shoppers perceive the price level during ei...

What is a price point? Price points mark the correlation between the demand and supply curves.

If you're asking "how to increase my sales?", than this article is for you. Using the eight ways to ...

What is a pricing audit? Price audits are a process that evaluates your company's pricing strategy. ...

2018 was a game-changing year for retailers in terms of consumer demands, trends, and overall enviro...

According to the Google-Temasek’s eConomy SEA Spotlight 2017 report, the Gross Merchandise Value (GM...

What is pricing strategy? Pricing strategy is a systematic approach aimed at setting the optimal pri...